waterdrop® Partners with Active Academy to Inspire the Stars of Tomorrow

Vienna, January, 2025 – waterdrop®, the Vienna-based hydration scale-up, is proud to announce its partnership with Active Academy, a leading tennis academy renowned for nurturing the next generation of tennis talent. This collaboration underscores waterdrop’s commitment to empowering athletes through sustainable hydration while fostering a connection between grassroots and professional tennis.

Through this partnership, waterdrop® will support Active Academy’s coaching squad of over 100 young athletes and key team players by providing reusable bottles and hydration cubes, including their performance line, Microlyte, to ensure sustainable and effective hydration both on and off the court. Additionally, waterdrop® will supply bottles and hydration cubes as prizes for tournaments, celebrating players’ achievements and fostering a sense of accomplishment. Tournament winners will have their photographs taken in front of a branded waterdrop® backdrop, creating aspirational moments that connect grassroots players to the global tennis community. The partnership also includes retail integration, offering waterdrop® products for purchase directly through Active Academy, and hydration education, with waterdrop® collaborating with the academy’s founder to teach athletes, parents, and coaches about the importance of proper hydration for performance and health.

 

waterdrop’s partnership with Active Academy emphasizes key messages, including supporting the stars of tomorrow by inspiring young players to achieve greatness through connections with waterdrop’s professional athlete ambassadors like Cameron Norrie. The initiative promotes hydration education by raising awareness of the critical role hydration plays both in and out of sports. By incorporating a professional-style photography backdrop for winners, waterdrop® creates aspirational moments for players of all ages while reinforcing the importance of sustainability through reduced plastic waste and eco-friendly hydration practices.

This collaboration aligns seamlessly with waterdrop’s broader commitment to tennis, spanning grassroots initiatives and major professional tournaments. As the Official Bottle Partner of the Australian Open, waterdrop® continues to champion sustainable hydration practices at every level of the game. To further solidify its presence in tennis, waterdrop® proudly welcomes Jan-Lennard Struff, Yannick Hanfmann, Matteo Arnaldi, and Alexander Bublik to its roster of athlete ambassadors, joining Cameron Norrie, Taylor Fritz, Elina Svitolina, Andrey Rublev, Sebastian Korda, and Hubert Hurkacz. Together, these athletes embody waterdrop’s core values of sustainability, innovation, and performance.

This partnership with Active Academy represents a shared vision to empower young athletes with the tools and inspiration they need to excel both on the court and in their daily lives. Alongside its athlete ambassadors and the global tennis community, waterdrop® is fostering a future where hydration, performance, and sustainability go hand in hand.

About waterdrop®

waterdrop®, the fast-growing hydration brand headquartered in Vienna, Austria, has been shaking up the beverage industry since 2016 with its innovative waterdrop® Microdrink hydration cubes and global hydration platform. The company's mission is to encourage people to drink more water in a more sustainable way.

Now, the company has grown to have more than 4 million customers and over 300 employees, as well as products in over 20,000 retail doors and more than 40 waterdrop® stores in Europe, America, Asia and Australia. More information on www.waterdrop.com.

About Active Academy

Active Academy Tennis is an innovative, grassroot tennis academy, set in the heart of the South Downs National Park, Hampshire offering a unique turn key solution to players of all ages. With a successful junior academy the team focuses on developing young talent through expert tennis coaching, tailored strength and conditioning training and qualified stringers all backed up with a supportive community. In addition, Active Academy are the South’s leading provider of tournaments and with a track record of producing competitive athletes, the team at Active Academy Tennis is committed to shaping the future of tennis.


 

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